Application analytics
Path Measurement Design
Define activation, drop-off, and return paths with shared step language before anyone rebuilds a funnel chart.
₩3,450,000 · 3 weeks
Funnels fail when product and engineering disagree on what “started” or “succeeded” means. Path Measurement Design locks step definitions, success properties, and the minimum event set needed to measure them in your application.
We facilitate definition workshops, guide implementation or rewiring, and validate sample sequences against expected order before you trust weekly reviews. Retention windows follow how your users actually return—not a copied 7/30 template.
Best after a baseline engagement, or when you already know the chart is wrong but cannot agree on which events to trust.
Typically included
- Activation and path definition workshops
- Event implementation guidance
- Sample-traffic validation notes
- Engineering handoff sheet