Notes
Field notes on application analytics
Short pieces on dictionaries, activation, and review rhythms—written for teams that ship, not for slide theatres.
Write the dictionary before you redraw the dashboard
Pretty charts cannot repair event names that mean three different things across three squads.
Treat activation as a behaviour, not a session count
Rising sessions mean little if new users never reach the action that predicts return.
Review windows that respect Busan shipping hours
Weekly analytics reviews die when they ignore who can attend and which decisions must land that week.